3.8 billion. That’s the amount of active social media users around the world. In today’s day and age, social media has made its way into every aspect of our lives. Whether it’s keeping up with old friends on Facebook, interacting with your favorite topics on Twitter, or viewing profiles on Instagram, social media has given us the power to do almost anything from the comfort of our own homes. Social media has also made a big impact in the marketing world. By using these various platforms to your advantage, you’re able to market yourself or your business to large platforms such as LinkedIn, Facebook, Twitter, Instagram, etc. to maximize your engagement with others and skyrocket your business success.
Social Media Statistics
Using social media will help you to grow and nurture your relationships with your customers and build referrals off these connections. Almost 90% of marketing professionals say that their efforts on their social media handles have increased exposure for their businesses, and 75% say that the traffic to their platforms has increased exponentially month to month. It’s fair to say that social media is no longer optional, but essential to your business strategy. From increasing brand awareness, humanizing yourself to potential clients, staying relevant, and managing your reputation. As the kids today would say, “it’s all about the vibe.”
By attracting like-minded clients who are interested in your activity on social media, you’ll be able to build not only a following but a community on your various social media handles. Businesses must be able to change with the ever-growing field of technology to really maximize their potential and expand their brand into something unimaginable without the power of social media. Making sure to stay active on your social media handles is essential to stay relevant and be able to reach as many potential clients as possible, and be mindful not to slack off on posting on your platforms because you want to constantly be updating others on what you have in the works.
Consistency is so important with your posting and there are even specific times during the day that are shown to be more successful to reach the highest volume of people, with the peak activity being anywhere from 12pm-8pm. It’s important to take this into account, because when you post on your social media handles you want to reach as many people as possible, so by making a conscious effort to post when there is peak activity you are able to reach as many people as possible during that time. When you are able to stay active on your social media handles and carefully follow your marketing strategy that takes into account your followers’ interests, your engagement rates will be able to remain high no matter what platform you choose to use.
Social Media Success
By understanding these things, it can help us to see why creating a business profile on these platforms can have a positive impact on your success, and how learning when and how to use these platforms, it can help you achieve greater marketing success. Social media has become the new billboard, and we need to learn how to adapt to this new era of social media in order to maximize our success.
Neil Patel, STU Online, Indeed
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Omaha Skills Connection is a 501c3 non-profit organization located in Omaha, Nebraska established as a result of the post pandemic era to help bridge the skills gap between education, technology and today’s workforce. Omaha needs an educated, flexible and dynamic workforce in today’s knowledge-based economy. OSC connects talent to opportunity, modernizing employee development for today’s workforce.